Our planet, and billions of people are suffering from pollution, climate change, war, hunger, disease. In these times of crisis, what can and must be the role of travel?
Carbon emissions are only part of the equation. And there is no single good answer to this multi-faceted issue. But we should and will keep traveling, doing so in a respect- and purposeful way. Why?
Tourism is an industry with a huge impact - the biggest employer on Earth. We have to be part of the solution to the problems our World is facing. Our aim at PUREWILD is to make this impact tangible and inviting with each journey we design and stage.
The global Adventure Travel family is on a good path, with encouraging conservation and community initiatives in place or under way - from local micro projects to regional multi million dollar initiatives.
Done right, Adventure Travel clearly is a Force for Good. Without it, without us traveling in a respect- and meaningful way, we risk to leave our last intact and vital ecosystems to poachers and lumberjacks. Local communities deprived of income, to resort to killing wildlife to feed their families. And left without resources to educate their children, our biggest hope for a sustainable future.

Come join us on this journey.